In the studio, Chen Mo was thinking about how to promote League of Legends.
Even though League of Legends was a game with strong popularity, early marketing strategies were still very important. This was because Thunderbolt gaming platformâs current distribution network was far from Penguinâs in his previous life.
Moreover, League of Legends had a much weaker player base in this world.
In Lin Jieâs previous life, DOTA had been the best of the best. When League of Legends hit the market, it happened to be at a critical period. DOTA was very popular among young people, especially among students, but its development was limited by many factors such as popularity, ranking mechanism, difficulty of getting started, cheating, and so on.
League of Legends had become less difficult to get started with, and with the powerful operation and promotion ability of Penguin, it gradually became popular.
Putting aside their grudges, it was an undeniable fact that League of Legends had taken advantage of DOTA. After all, DOTA was the pioneer of this market.
But what about this world?
Although COG had the prototype of a MOBA game, it was still an imperfect map. It was still far from DOTA.
The Warcraft player base was much smaller than in his previous life, and only a small number of players had actually come into contact with COG.
One could imagine that when Chen Mo released League of Legends, most players would be âwhat kind of game is thisâ and not âwow, thereâs finally a reliable MOBA gameâ.
Therefore, he had to think about how to promote League of Legends.
Just as he was thinking about it, the phone on the table rang.
Chen Zhao picked it up and saw that it was an unknown number from Shanghai.
Chen Mo picked up.
A manâs voice came from the other end of the phone. He was very polite.âHello, are you Mr. Chen Mo from Thunderbolt entertainment?â
Itâs me,âChen Zhao said.
The male voice on the other end of the line said,âHello. Let me introduce myself first. Iâm the person-in-charge of GAâs Shanghai branch. You can call me Peter.â
Chen Mo frowned. Peter?
Although it was an English name, he spoke Chinese very well, so he shouldnât be a foreigner. On second thought, Chen Mo felt that it was normal to use an English name since he was an executive in a foreign company.
GA had a branch in Shanghai, which matched the location of the phone number.
âHello,â Chen Zhao said.âWhatâs the matter?â
âItâs like this,âPeter said,â our GA headquarters are currently working on a new game called COG. Iâm not sure if youâre aware of this. As this game was originally a map from your game, Warcraft, and used a lot of resources from the game, weâd like to ask if you could sell us the art rights? Of course, we can discuss the price. â
âIâm not selling,â Chen Zhao said without thinking.
âAhem.â Peter coughed twice and said,âMr. Chen Mo, itâs just some art copyrights. Actually, with GAâs research and art level, itâs not difficult to make a game that completely surpasses Warcraft. The reason why we want to buy your art copyrights is mainly to continue the players âhabit of COGâs original graphics and to ensure the gameâs consistency ...ân/ô/vel/b//in dot c//om
âIâm not selling it,â Chen Zhao said.âIf thereâs nothing else, Iâm hanging up.â
âPlease wait a moment!â Peter was a little surprised by Chen Moâs firm attitude. He didnât even ask about the price.âYou should know that GA is a very strong and financially sound company. As for these copyrights ...â
âOh, how about one billion for a hero?â
âHuh?â
This time, Peter was flabbergasted. 1 billion?
Your hero is made of gold? Besides, even if it was made of gold, it couldnât be worth so much money!
Peter probed,ââYou mean, Yuan?â
âNo, dollar,â Chen Zhao said.
Peter:ââ¦â¦â
One billion dollars for a hero, why not just Rob it? Does that mean that if COG were to produce 30 heroes, it would have to spend 30 billion?
Thatâs already the value of the entire GA company!
Peter was a little unhappy. Clearly, Chen Moâs attitude was insincere.âMr. Chen Zhao, I donât know the reason, but I feel like you might have some misunderstanding ...â
âThereâs no misunderstanding,â Chen Mo said.âIâve already told you that I wonât sell anything in Warcraft.â
âBy the way, please tell Clive Lehmann that although COG is a good map, itâs still far from perfect in my opinion. The nerdy Chinese will make a game that completely overpowers cog.â
âMr. Chen Mo ...â
Before he could finish, Chen Zhao had already hung up.
Actually, buying and selling copyrights wasnât a rare thing. It wasnât a big deal at all. To most game companies, as long as they had enough money, anything could be discussed.
As for why Chen Zhao was so determined?
Firstly, Warcraftâs IP value was hard to measure with money, and since COG was a competitor, Chen Mo couldnât possibly shoot himself in the foot for short-term benefits. Secondly, Chen Zhao was very unhappy with their contemptuous attitude.
Clearly, Clive Lehman and GA were looking down on themselves.
Clive Ramon didnât believe that Chen Mo could make a game like COG, while the GA thought, isnât it just the art rights for a few heroes? It was just a small company in a developing country. He could just buy the copyright with some money.
Moreover, Chen Mo didnât have a good impression of the GA. They would eventually become his opponents, so he didnât need to worry about their feelings.
However, Chen Mo knew that changing art resources wasnât difficult for a GA, and it wouldnât have much of an impact on COG.
After all, there werenât many players in COG right now. When the time came, the names of the heroes, the models, and more new heroes would be changed, and the players would definitely slowly accept it.
However, at least they had to struggle a little more.
â¦â¦
The following period of time seemed to be rather calm.
Even though Emperor dynasty entertainment and fantasy gaming platform had the largest distribution platform Alliance in the country, there were still many independent video game designers who chose to release their games on Chen Moâs platform.
In the end, it was because this new channel lacked a decisive product to prove its power.
Just like during the war of live streaming platforms, poaching streamers through price wars was only a means. The real way to highlight the foundation and hard power of a live streaming platform was to create gods.
It doesnât matter if you poached my popular streamer. Iâll promote another big streamer in a month or two, even more popular than the one you poached.
It was the same for distributors. It didnât matter how many players they had. They could only prove their strength if they could release a harvest-level PC or VR game.
As such, before a game like this appeared, all the players and designers were just sitting back and watching. Even though Chen Moâs Thunderbolt gaming platform was in a disadvantageous position, it was still too early to say that Emperor dynasty and divine fantasy would win.
The key was to see how Emperor dynasty and divine illusion would perform in the next game.