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Chapter 807 Focusing on overseas
Translator 549690339
âOverseas, Hiseâs ââcamera incidentââ had caused a lot of controversy and caused it to lose some of its market share. However, it was not enough to cause it to collapse. â
This was because the glasses werenât Hiseâs main competitor worldwide. They were from other brands. As for the other brands ... They basically all had cameras.
âTherefore, the criticism of the ââcamera incidentââ was shared by other friends. When users in Europe and the United States discussed this incident, their attention was basically focused on the entire ââsmart glassesââ market, not just on Hise. â
âAlthough the matrix glasses had opened up a certain market share by virtue of its lack of camera function, it was still lacking in Foundation. Most European and American users âfirst reaction to a Chinese brand that they had never heard of before was an instinctive distrust. â
âFrom emerging to monopolizing the market, it would take a long time, and it could even be said to be very difficult to do. â
âThis was reasonable. Just like mobile phone and computer brands, many domestic manufacturers were selling well in the domestic market, but it was still very difficult to enter the European and American market and compete with those old hardware manufacturers. â
âAfter the camera incident became more and more intense, Hise glasses had to make a compromise in time. He said that he would introduce a new type of glasses with different designs and remove the camera and live stream functions. â
âAlthough this was a bit of a pain in the ass for Hiseâs glasses research and development team, it was still a well-known manufacturer, after all, so it was not a big deal. â
âThe new glasses were just a matter of changing the rights and color, so it was done very quickly. The response was good, and the Hise glasses were about to become popular in Europe and the United States. â
âAfter all, the smart glasses were the trend of the world, and most people still needed them. Now that there was no longer any need to worry about privacy, many people began to buy it with confidence. â
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âChen Mo was on the phone with Zhou Jiangping using his glasses, looking through a report he had sent. â
Zhou Jiangping happily explained the current situation with the glasses to Chen Mo.
âââAt present, the situation of the matrix glasses in the country is very good. It has already taken nearly 60% of the market share, and this number is still rising. Yesterday, I told them to expand more production lines to ensure that the production capacity of the matrix glasses can keep up with the current market demand ...ââ â
âââMany domestic IT companies have expressed that they will provide an exclusive version of the application for the matrix glasses and add more MR functions in combination with the characteristics of the matrix glasses. We are also actively communicating with organizations such as the ball games Association and the municipal traffic Department to tailor a variety of professional applications for the matrix glasses so that the matrix glasses can be further integrated into peopleâs lives.ââ â
âââAs for the overseas market, the speed of the expansion of the matrix glasses is equally gratifying. Its market share has reached 12.9% and has already entered the top five in Europe and the United States. It has even surpassed many established manufacturers in Europe and the United States. This is an unprecedented result.ââ â
âHearing Zhou Jiangpingâs happy description, Chen Mo didnât react much. Instead, he frowned when he heard the figure,ââââSo low?ââ â
âZhou Jiangping paused for a moment,âthatâs low? The highest share of a single domestic mobile phone brand in the global market was only close to this number, and it included data from China, Southeast Asia, and Africa. The 12.9% share of the matrix glasses is after deducting the domestic market share. Weâre already making history. ââ â
âââSwitch sold much better overseas than this,ââ Chen Mo said. â
âZhou Jiangping was amused,ââPresident Chen, you canât count it that way.ââ The switch is a specialized game console, and weâre the only ones making it in the world. Itâs a niche game. Those who bought it were basically there for the game, so there was no competition at all. However, the smart glasses are different. This is the trend of the future. How many manufacturers around the world are eyeing this fat piece of meat?ââ â
âââMoreover, the potential market for the smart glasses is much bigger than the switch. Swtich is targeted at a small group of players, but the smart glasses are targeted at everyone in the world! Overseas, the matrix glasses doesnât have that much of an advantage, and we have to take it step by step. Itâs only been a few days since the product was launched, and youâre thinking of taking down a giant like Hise? isnât that unrealistic?ââ â
âââDid the overseas version of the glasses update the MR games too?ââ Chen Mo asked. â
âZhou Jiangping nodded and said,ââitâs been updated, but the effect isnât as obvious as the one in China.ââ The main reason was that the cultural influence of ââkill of the Three Kingdomsââ was relatively limited, and it could not spread to Europe and the United States. Although other MR games were not bad, there were also game companies in Europe and the United States who were developing MR games to release on the Hise glasses. As for the app, thereâs no need to even mention it. ââ â
âââSo youâre saying that our MR game currently doesnât have any dominating power?ââ Chen Mo said after some thought. â
âââThatâs what I meant. ââ Zhou Jiangping explained,ââbut thatâs normal. MR games is a new field. Designers from all over the world donât have much experience. Theyâre all just testing the waters and exploring the way.ââ â
âChen Mo chuckled,ââold Zhou, thereâs nothing that a popular game canât solve. If there is, then try another one.ââ â
âââAh?ââ Zhou Jiangping didnât understand. â
âChen Zhao smiled.ââItâs okay. Iâll take care of this. You donât have to worry.ââ In short, it was better to increase production. More of the glasses would be sold in the future, so he just had to put in more effort in production. Our ultimate goal is to conquer the entire worldâs smart glasses market. We canât be held back by the production problem. ââ â
âââDonât worry, I understand. ââZhou Jiangping nodded. â
âAfter ending the call, Chen Zhao started to think about his next goal. â
âThe development of the glasses in China was going smoothly, but the speed of expansion overseas was far from Chen Moâs expectations. â
âThe main reason was that the matrix glasses didnât have a good reputation and didnât have any technical advantages. For users in the European and American market, there was no reason to buy it. â
âIn China, kill of the Three Kingdoms was a very fun MR tabletop game, and the various MR games on Thunderbolt gaming platform were very attractive to players. However,ââkill of the Three Kingdomsââ was not very attractive to foreign players. After all, the cultural atmosphere was different. ân/ô/vel/b//in dot c//om
âAs for other MR games, it was impossible for Western users to buy glasses. After all, these games were not popular games, and their influence was limited. â
âIt was impossible for Chen Mo to focus on the hardware, and it was already a miracle that the glasses didnât lose to Hise in terms of hardware. â
âIf Chen Mo wanted to expand the market share of the glasses in Europe and America, he needed a MR game that was more suitable for the overseas market than kill of the Three Kingdoms, or maybe ... Many more. â