# 152
Counterattack (2)
***
The atmosphere in the album production team meeting room was very hot. This was because heated meetings were taking place over the concept of KKâs next album.
KKâs debut album was created after a long period of careful planning with the participation of not only the album production team members and team leader Shim Jun, but also the rookie development team and production director Kwon Heung-jo.
Brave Only Child came on as a producer and Do-wook also expressed his opinion on the title song, improving its level of completion, but the most basic elements could be said to be the companyâs plans.
However, as the KK membersâ experience accumulated, albums were no longer created solely through the companyâs plans. Members increasingly participated in the albumâs early planning and production stages.
As Dowook became a producer, other members also became more active in their participation.
Since it was his album, the desire to do better, the desire to help Dowook, and the desire not to fall behind all played a role.
Thanks to this, members were now giving more opinions and raising their voices at concept meetings than employees.
The staff played a role in actively accepting the membersâ opinions, conveying objective reactions from the outside, and pushing the album in a realistic direction.
âWell, the songs with strong vocals as the title track did well, but⦠Anyway, there is no disagreement that the title of this album should be dance.â
Everyone nodded at Team Leader Sim Junâs words. Leader Jeong Yoon-gi said.
âI think I definitely get a good response when I show my powerful side through dancing on stage.â
âItâs good to be powerful, but when it comes to dancing, I think you should go for the âblue skyâ vibe. âWe are continuing to maintain the image of âpassionate youthâ that KK has promoted.â
When one of the members of the album production team mentioned âblue skyâ, he said:
Originally, at Hit Entertainment, in the case of a singer who has established a certain image after debut, songs that fit that singerâs image will be released, so when they receive the song, they say, âThis is it!â I chose the method of choosing the best song I wanted as the title.
Once the title was decided, a strategy to promote the album was developed from various angles, and the detailed concept of the album was supposed to follow.
However, for this KK album, we decided to select a title with a more detailed concept.
This was possible because Do-wook is an all-round producer and composer who excels at any genre, and it was also something that Do-wook suggested first.
The latter method was good for building the desired image, and Do-wook had recently realized that working with a clear concept suited his style rather than working on a song blindly.
âI think there were a lot of fans who were happy to play with me during âBlue Skyâ.â
Hearing his teammateâs words, Ahn Hyeong-seo nodded, thinking of the exciting stages he had played.
When singing âBlue Skyâ at a concert, it couldnât be more exciting and enjoyable when the fans sing along as one and the singing voices fill the concert hall.
There was a time when I couldnât control my excitement while singing, so I hit an extremely high-pitched ad-lib and my voice went out of tune during the concert.
âI like singing because itâs exciting.â
âAnd then you also have a sound deviation?â
When Jeong Yoon-gi added a word to Ahn Hyeong-seoâs words, Ahn Hyeong-seo frowned and answered without giving up.
âbrother. âIs it because you were excited that you chewed on the lyrics last time?â
Jeong Yoon-gi closed his mouth at those words.
The hot potato of the current conference was genre. There was no disagreement about the dance genre itself, but opinions diverged in two directions.
One was to use a powerful electronic song as the title, such as âVery Sorryâ or âHowlâ, with more emphasis on individual performances.
The other was to focus on pop dance with a popular melody that is easy to sing along to, such as âBlue Skyâ.
âThe best response so far is âBlue Sky.ââ
A team member added:
Statistically, it was true that âBlue Skyâ received the best response. Not only did the album sell well, but it was still ranked in the top 100 on the music charts.
However, Team Leader Sim Junâs thoughts were a little different.
âBut then it seems like itâs going too easy. no?â
âEasy isnât a bad thing. âWhy bother taking the easy routeâ¦â
A team member refuted Team Leader Sim Junâs words. Because it was not a matter of right or wrong, but a difference of opinion, opinions could be freely shared regardless of rank.
The KK members also looked worried. In fact, it was more of a problem because no matter which direction I took, I liked it in different ways.
Kim Won, who was thinking quietly, said.
âUmm⦠I think the reason people were able to sing along to âBlue Skyâ after hearing it just once and the variety of reactions was good was that it was a remake song.â
Kim Won glanced at Do-wook sitting across from him and continued speaking again.
âIf you want to make it, you have to be able to make it, but composing a song that can take over the public faster than a remake songâ¦â
It was something different from my faith in Do-wook. The assistant manager of the album production team, who was quietly listening, spoke.
âKK has been growing its fandom and gaining popularity step by step. It is difficult to say that the success of âBlue Skyâ is simply the success of the blue sky itselfâ¦â
Team Leader Sim Jun gestured as if asking him to continue talking.
âIf you look at the data analyzed by the fan-marketing team at the last regular meeting, there was a significant increase in the size of KKâs fandom once during âVery Sorryâ and also during âHowlâ⦠and with the OK album and Dowookâs solo. âIt was steadily increasing even while the album was released.â
âThat was it.â
âIf you think that the firepower gathered like that exploded from the âblue skyââ¦â
When Team Leader Sim Jun asked the assistant manager what the conclusion was, the assistant manager answered.
âThe reasons for KKâs musical success can be found in so many different places. However, as Yoongi said, I think a powerful stage would be better for growing the fandom.â
Team leader Sim Jun, who listened to everything the assistant manager said, raised a new topic.
âNow, letâs think about the target and goal of this album. âWhile the last album focused on a wider generation, our target this time is the overseas market.â
The team members and other membersâ eyes lit up when they heard the words âoverseas market.â
It hasnât been long since KK successfully entered the Japanese market and successfully completed its dome tour. Targeting the Chinese market was also successful.
It was also extremely popular in other Asian countries where K-POP culture is already established.
The âoverseas marketâ that Team Leader Sim Jun refers to is no longer just Asia, but the Western world, including Asia.
When Hit Entertainment employees first joined the company, they never imagined that they would produce an album for a singer that would not only become a top hit in Korea but also enter the global market.
As KK grew step by step, so did the company and its employees. Because of this, I was very proud and had great enthusiasm for this album.
âWhat will work better in overseas markets? What are the global trends? âYou have to think about things like that.â
âThe global trend is an Anglo-American trend anyway, but it is also a Korean trend, so I canât help but think about it.â
Kim Won added to Team Leader Sim Junâs words.
âBut I think it wonât work out if we just follow British and American pop. âAnyway, those people are the best at pop music.â
Seok Ji-hoon, who had been thinking about a lot of things in his own way, said. Everyone nodded as if they agreed with Seok Ji-hoonâs words.
Do-wook, who was sitting and listening carefully to everything he said, opened his mouth as if he had gathered his thoughts.
âThatâs my opinion too. As Jihoon said, thatâs what they do best. âEven if we are targeting overseas markets, I think we should do what we do best.â
This issue was something that Team Leader Sim Jun and I had been thinking about since the end of our last album promotions.
While I was worrying about that, I had the opportunity to work with world-renowned pop star LIL thanks to Team Leader Lee Dae-hyungâs idea.
While working with LIL and talking with staff members on several occasions, Do-wook was gradually gaining direction.
âWhat I have realized more clearly recently is that you must have your own color. âIt would be great if that color works in overseas markets.â
Everyone listened to Dowookâs words.
âAnd I think itâs important to do what is possible ânow.â âWhat I can do well nowâ. âThe fact that you can and can do it later means that it doesnât have to be right now.â
Team Leader Sim Jun, who was thinking quietly, said.
âIf itâs KKâs colorâ¦.â
KK has consistently put a hip-hop color on electronic sounds and performed strong performances like group dances.
That was what KK did best than anyone else.
No group in Korea had both rappers and vocalists as talented as KK, and there were few groups in the world that were able to perform live and deliver as powerful a performance as KK.
It was a neat conclusion.
âA stage where you canât take your eyes off and canât help but listen! âWe compete on stage!â
Both employees and members felt like an overall picture was being drawn. Immediately, Jeong Yoon-gi opened his mouth.
âI hope it feels stronger than Howlâ¦â
âBreak the beats even more!â
Kim Won joined Jung Yoon-giâs words. Employees of the album production team also added:
âIf the bass feels grand, I think it will be a bigger stage.â
âIt feels like KK is completely releasing the youthful energy she has been carrying on! âI think the lyrics should go in that direction as well.â
Taehyung Park, who was quiet, also stammered out his opinion.
âUh⦠itâs an interlude⦠if itâs a song that can include acrobatics or group dances that weâve done in the pastâ¦â
Do-wook met Park Tae-hyungâs eyes and said, I nodded. It was true that they were definitely drawing the same picture.
âAh⦠I hope a good song comes out. âI canât wait to stand on stage with the members!â
Dowook clenched his fists in anticipation.
Team leader Sim Jun smiled and gave a thumbs up.
âGood good. There is a song that Yoongi originally brought to be included in the OK album. Would you like to develop it and include it in this album? âI think it fits well with the concept.â
âReally?â
Jeong Yoongi asked, looking a little surprised. He never thought that his song could be included in KKâs album.
âReally.â
âThen, among the songs I received, I will select and upload songs that are worthy of being included in this album. manager.â
A team member in charge of guessing external songs said.
It was the album name of the next KK album.
***
âSo I guess I made a scouting offer to team leader Lee Dae-hyung to come back. And he subtly asked me about Seojun.â
âSeojun?â¦.â
Inside the dorm. Director Oh Baek-ho and Do-wook were talking separately at the dining table.
After finishing a long meeting, the members sat down on the sofa and floor in the living room and watched a rerun of the music show that aired this evening.
Director Oh Baek-ho had come to talk with team leader Lee Dae-hyung while the members were in a meeting.
âIt looks like he offered not only an annual salary but also future promotions⦠In any case, he said that his judgment that he thought there was more he could do here was unwavering. âHe said that the reason he was called was not because of the team leaderâs abilities, but because he had the feeling that he was targeting KK or you.â
Director Oh Baek-ho frowned and continued.
âThey asked if there was anything involved. âFor now, I said there wasnât any.â
Do-wookâs mind became complicated as he did not know everything about Director Seo Jung-wonâs intentions.
âTeam leader Lee Dae-hyung and I are going to talk about itâ¦â
At that time, the sound of first place being announced was heard from the television the members were watching.
âFirst place for the second weekâ¦! man to man! Itâs man to man! congratulations!â
The cheers of Man-to-Man fans seemed to pour out of the television.