Amerika.
It is a small town near Los Angeles, California, with a permanent population of less than 15 people. However, Mattel, the largest toy brand in the United States and even in the world, is located in this area.
Barbie doll, which has been on sale since 1959, is famous all over the world!
In these decades, it has been the dream toy of countless girls, and even many boys like it.
At the moment, in an old community in this small town, there is a man in his 30s who is worried, extremely melancholy.
"Brian Ben, you're two months behind with my rent. Don't you want to say something?"
Aina, the landlord's aunt, was quite bloated and crowded in the sofa, with a very unhappy face.
"I know, Mrs. ina. But now I've lost my job, but don't worry. When I find an investor, I'll pay you the rent with interest. Please believe me
The haggard and desperate Bryant Ben made a promise.
However, Aina, the landlady, shook her head very firmly: "Ben, you said the same thing last month. I really don't understand. Before you worked in a big company like Mattel, the salary of a designer was really high. Why did you have the heart to resign? "
"You won't understand, Mrs. ina. They have defiled my design and trampled on my dream
Bryant Ben's face at the moment is a little grim.
Aina, the landlady, sighed, "Ben, I don't care, but I came here today to inform you that if you don't pay the rent tomorrow, I can only ask you to move out. Remember, it's not a request, it's a notice! "
"Mrs. ina, please give me a few days of grace!"
"Seven days, just seven days? If you can't, five days is OK! "
"Please, I can't find a place to live when I leave here for a while."
But no matter how Brian Ben prayed, the landlady got up and left without looking back.
They all have to eat!
Time goes by bit
Bryant Ben's face was full of frustration and frustration.
It's more anger, of course.
The target of anger is not the landlord's aunt, but his old owner Mattel toy company.
Ten months ago.
In his personal time outside of work, Bryant Ben designed a new anti tradition and anti Barbie doll, which he enthusiastically submitted to his superior, hoping to be adopted by the company.
"Ha ha!"
Ben Ford, the boss, sneered and said, "Ben, what you designed is also a doll? Anti tradition, anti Barbie? What do you want to do, rebel? "
"Mr. Benford, the Barbie doll of our group is indeed the best children's toy in the world, but it can't make everyone like it, especially the 7-14-year-old girls in the new era. They don't like Barbie any more and even think it's very naive," Bryant explained. So I design this kind of bets doll, absolutely has the market prospect
Bang!!!
Ben fortton, the boss, was furious.
"Fart!"
"Who says our Barbie is childish?"
"No matter what age you're talking about, it's the best doll in the world!"
"Since 1959, we have sold one billion Barbie dolls around the world, which has made us brilliant now."
"Tut Tut, but now you are asking us to abandon tradition and glory. I tell you absolutely not!"
"Bates doll, a very rubbish design, how can you treat it as a treasure?"
"Now I really doubt whether your professional certificate of designer was bought with money?"
"You fool
From the boss of a machine gun style words, directly put Bryant scolded the circle.
After that, Bryant didn't give up.
He went beyond Ben Ford to find a vice president of the company and described the advantages and disadvantages of Betz and Barbie.
"Asshole!"
Instead of accepting Bryant's idea, the vice president yelled at him and said, "you idiot, take your garbage out of my sight. If I hear any more anti tradition and anti Barbie, you'll get out of my sight!"
How can a young and spirited Bryant, who has nothing to do with it, bear the anger?
On the same day, he resigned angrily and left Mattel group, the largest toy company in the United States.
"Tut Tut, I think he will regret it."
"George, I agree with you. Without Mattel, where can he go?"
"Ha ha, maybe you will starve to death."
Instead of comforting Bryant, his colleagues made a mockery of him.
"All of you wait for me, and I will succeed!" Bryant made up his mind.
........
"Ah ~ ~!"
Recalling all kinds of bitterness in the past 10 months, Rao is a hot-blooded young man, and now he is a little frustrated.
Ten months later, he went to dozens of toy companies such as child treasure and Duomei, but none of them accepted his so-called anti Barbie design.
His personal savings, which he has worked hard for many years, are also exhausted.
No way, the fare is very expensive; In addition, it costs a lot to participate in all kinds of toy fairs.
"Ding Dong!"
In this case, taro Hashimoto, President of SpongeBob house chain of Golden Dawn entertainment group, came here in person.
........
"What?"
"You said SpongeBob house would buy my design and invite me to be the chief designer of Bates?"
Bryant looks at taro Hashimoto in surprise.
Until now, he couldn't believe it was true!
After all, in the past ten months, he has seen too much sarcasm and coldness.
That afternoon, at.
Bryant Ben signed a transfer agreement with SpongeBob house and invited him to be the project leader.
An annual salary of $300000;
The transfer price of Betz dolls is $150000, plus 2% of the Betz dolls.
Far away in Los Angeles, Zhuke, when he saw the contract, was directly happy!
Man, this is a famous Bates doll!
The anti tradition and anti Barbie Betz doll, with its unique style, abandons the previous princess skirt and lady dress. The fashion style is very avant-garde, just like the hot and beautiful girls on the street. Even the matching props also reflect the most cutting-edge art of fashion.
For 7-12-year-old girls, it is far more attractive than "Barbie Doll".
Because, it is not so naive!
Bates dolls are known as "the biggest rival of Barbie dolls". The anti tradition and anti Barbie Bates dolls designed by Bates dolls sell surprisingly as soon as they are on sale.
In 2005, the annual sales of Bates dolls reached 7 billion US dollars!
How does Zhuke not move?
In the face of a brand new gold mine, God can't sit back and ignore it!
Mattel's loss of "Bates Doll" is absolutely the biggest loss!
No wonder!
In the original history of time and space, Mattel lost its position as the largest toy giant in the United States because of its conservative and stubborn business strategy.
By 2020, Mattel's market value is less than $3 billion;
On the other hand, the company that created "Transformers" in the same echelon has a market value of only 10 billion US dollars.
The most powerful company is mag (Magna International), which owns "Bates Doll", with a market value of 12 billion US dollars.
"Now the bets are mine!"
For a moment, Zhuke was full of pride.
The second watch is on.
Today, the minister is busy with his work during the day, and he has to work overtime to delay the update. I'm sorry again.