March 31.
With the full operation of Warner Bros. and the strong publicity of its parent company, Time Warner, the long planned movie matrix has been on the big screen in North America, with 3200 theaters.
It is the largest number of cinemas since January 1999.
According to Warner insiders, Warner has prepared a total of US $50 million for the matrix. This amount is absolutely not low.
Of course, the matrix is worth Warner's investment.
On the day of its premiere, the matrix made $21 million at the box office; The three-day box office of the first weekend reached 54 million US dollars, ranking first in this weekend's box office list.
Word of mouth is surprisingly good!
On mainstream rating websites such as IMDB, the matrix scored more than 9, which is known as a rare science fiction movie.
I love shrimp: "there's no one of the best science fiction movies in the last decade!"
Freud: "one word good, very good! Who dares to say that "the matrix" is not good-looking? I'll slap him. "
Xiao Ma: "I just came out of the cinema, and now I'm still in hot blood. I heard that" matrix "is a trilogy plan. Now I'm looking forward to two or three movies."
Black cape: "Neo bull force!"
"I firmly believe that even if I watch matrix 20 years later, it will still be a wonderful science fiction movie," said Fran, a big shot
There are countless movie fans on the major rating websites and the official website of matrix, discussing movies crazily.
The box office potential of the matrix is amazing!
Warner Bros.
Vice President Barry Meyer personally gave instructions: "I don't care if you use the above method, I want to make the whole United States have only one voice in the near future, that is the matrix!"
"Yes
Warner people on the scene immediately nodded their heads.
When the president of Warner Bros. Chiara is not far away from retirement, everyone knows that Barry Meyer, as the vice president, is likely to be in the top position. In this case, no one dares to go against the law. Well, to be exact, it's too late to flatter.
"Mr. Mayer, when our media department is promoting, can we criticize other films of the same period?"
At this time, a head of the media department asked a question.
"Eh?"
Barry Meyer was stunned.
"Isn't it our usual practice to publicize our own films and criticize other films of the same period? What do you have to worry about. Besides, we don't have to worry about anyone but the other five of Hollywood's big six
In Barry Meyer's words, there is a strong confidence.
"But... What about Wald pictures' upcoming film Sparta?" The head of the media department said in a low voice.
New Wald films?
You know, there are less than four days left before the release of "Spartan 300 warriors", which belongs to the competitors.
The head of the media department said again: "Sir, a month and a half ago, we had a fight over the film" trust in the bottle "and Wald's" My grand Greek Wedding ". Now if we rush to fight again, who can guarantee that AOL will intervene again?"
â......â
When it comes to the struggle between the two media giants, Warner executives on the scene all hesitated.
Even big men like Barry Meyer dare not talk about war lightly.
"I want to report the problem of Wald film to the chairman of the board. Don't touch him for the time being. Other films of the same period are still the same!" Barry Meyer thought.
"Yes, sir."
It didn't take long.
The news reached Steve Ross, chairman of Time Warner.
Bang!!!
Ross laughed, patted the table and said, "do it! We are Time Warner Group. We are the biggest media giant in the world. He is far from Jack Wald. I'm afraid of him! "
Barry Meyer immediately understood.
However, rose also secretly conveyed a message to Meyer.
The degree of confrontation should be controlled within a reasonable range.
To tell you the truth, Steve Ross, as a big man, has to consider the influence of AOL. After all, when the two sides go to war, other shareholders on Warner's board of directors are the first to refuse.
.......
Golden Dawn entertainment group.
Zhu Ke, chairman of the board of directors, Victor, CEO, Ms. Donna, President of TV group, domino, head of music company, Bill senior, President of Wald pictures, Kevin Fitch, vice president, and others gathered together.
"Ladies and gentlemen, I think you should have guessed the purpose of bringing you together today."
"That's right," he said! It is to publicize "Spartan 300 warriors" and deal with Warner Group's "matrix"! "
Suddenly, the presence of Victor and others, look shocked.
Zucker said solemnly: "Warner is really powerful, but we are not vegetarians. With the participation of AOL last time, Warner is bound to have some control over this media contest, and absolutely dare not play shady. Therefore, it is not that we have no chance to win! "
The voice fell.
CEO Victor nodded: "boss is right, as long as Warner does not play Yin, we have a chance to winã The matrix is excellent, yes, but our Spartan 300 is also excellent. Let's talk about the movie this time, let's not talk about anything else
"I see!"
"The UPN and WB networks of our TV Group will fully cooperate with the promotion of Sparta," Ms. Donna said
Domino echoed: "my music company will definitely cooperate with you. You know, the theme song and episode of Sparta are all in the charge of Eminem, Beyonce and Britney Spears. We are duty bound to cooperate with the publicity. "
Zhuke's clear attitude has been unanimously supported by the top and bottom executives of the group!
Jin Shuguang Entertainment Group is a new media company, which has many subsidiaries such as TV, film, animation, toys, peripherals, book publishing, sporting goods and so on. Although it has not been established for a long time, its strength can not be underestimated. Even if it's not as strong as Warner, Columbia, paramount and other media groups, not every dog and cat can bully them.
What about big companies?
You dare to come up, I dare to break your steel teeth!
In addition, in addition to Golden Dawn entertainment group, Zhuke also owns many companies such as LinkedIn and Standard Bank of California, and is also a shareholder of apple, Yahoo, Amazon and other first-line giants.
Zucker is not afraid of Time Warner!
This is the second contest between the two companies in terms of publicity. It's not a low-cost love movie, but a high-cost movie.
"Spartan 300 warriors", the production cost of 60 million US dollars;
The matrix, with a production cost of $63 million;
The production cost of these two films does not exceed 100 million yuan. They are not class a commercial films in Hollywood, but they are absolutely top-notch films. We can see from the publicity cost of the two companies.
The next day, early in the morning.
Hollywood's other film companies, after seeing the overwhelming media news, all shake their heads one after another, and it is clear that Warner and Wald pictures are once again tied!
"The fight between immortals is really painful." Shay, the boss of new line, is upset.
The second watch is on.