Mattel.
Brian Stockton, chairman and CEO, looked at more than a dozen Mattel executives with a dignified face.
The atmosphere of the scene is extremely dignified!
"Ladies and gentlemen, I just want to ask, which dog bastard drove the designer of Bates, Bryant Ben, out of Mattel?" Roared Stockton.
Yes, it's roar!
As we all know, Mattel chairman Stockton's temper has always been very hot, swearing and smashing things are common things.
"Boss, it's Ben Ford, the leader of group 2 of design department!" One executive returned.
âoutï¼â
With a big wave of his hand, Stockton roared, "get that damned, mean, ignorant guy out of the company, and I don't want to hear about him in this industry, OK?"
"Yes, boss, I'll let the security guard take him away immediately, and the industry will block him!" The director of the design department immediately yelled, and the whole person looked indignant.
Now the whole scene is silent.
Who doesn't know his boss is furious!
"6.1 International Children's day itself is not our children's day in the United States. It is a children's Day created by Mattel, children's treasure and other toy companies, together with Wandai in Asia, Lego in Europe and multimedia. It aims to increase profits after years of efforts. In recent years, it has made a little improvement, but I never thought that at this time, I was cut off by Bates
"My God
"It's the fat in our mouth, but it's bitten by the new guy, or it's very fat. Do you know what I want to do now?"
"Asshole!"
"I just want to curse people now ~!"
"Zucker Wald, this dirty, dirty, mean, shameless guy, why does he compete with us for the market?"
Stockton continued to scold, the whole scene no one dare to speak out.
In fact, as he said.
Ten years ago, not many people in the United States had heard of the word "6.1 International Children's Day".
Many countries have their own children's day.
For example, the children's day in South Korea is scheduled for May 5 every year;
Japan: 15 November;
UK: 14 July;
Cuba: 6 July;
Singapore: 1 October;
China: June 1
The legal children's day in the United States is May 1. However, many illiterate and rough men in the United States are not keen on it, and there is little festival atmosphere on that day. Most of them are not children's day.
6.1 International Children's Day is a council meeting of the International Federation of democratic women held in Moscow in November 1949. In commemoration of June 10, 1942, the German Communist Party shot and killed more than 140 male citizens over 16 years old and all their babies in the Czech village of Lidice, and escorted women and 90 children to the concentration camp. June 1 of each year is specially set as international children's day.
It is not a special children's day in socialist countries, and children's day in many countries is also on June 1.
In the United States, children's Day is only 6.1, which doesn't matter.
Mattel, Babel, Wandai, Lego and other well-known toy giants in the United States and other countries all over the world, in order to pursue sales and increase profits, they have united with various multimedia and made great efforts to make 6.1 children's day in the United States.
From this point of view, it is very similar to the two major shopping carnivals, singles day and Black Friday.
Only if there are advantages to be found, capital will appear and promote it!
"Shit ~"
"6.1 children's day appeared in the United States. We spent a lot of manpower, material resources and financial resources to make it. He came out to pick peaches without doing anything. Is that appropriate?"
"He is not particular at all!"
Stockton, chairman of Mattel, has reason to be angry.
As of 12 noon, according to the feedback from dealers and stores all over the United States, Mattel's Barbie doll's sales today are lower than the newly launched Bates doll!
"In just a few hours, nearly 500000 pieces of Bates dolls were sold, and a lot of other matching baby accessories were sold. Guys, what are we waiting for?"
Stockton said in a deep voice, "there's no doubt that there's a rival for Barbie."
â......â
All the people present were silent, and their faces were ugly.
long time.
"Boss, it's not that serious," said mitto, a marketing executive
Kristen, deputy director of marketing department, echoed: "our Barbie has met countless rivals, but we have put them out. It's not qualified for Bates."
Is Bates a rival?
Many people think that their boss is a bit alarmist.
"Hum!"
Stockton hummed coldly, "don't think I exaggerate. See, time will prove my judgment. I said it!"
Facts have proved that Mattel chairman Stockton is a very visionary person!
In the history of the original space-time, once launched, Bates doll has been widely welcomed by the market. In just a few years, its sales volume and turnover quickly catch up with Barbie doll, and the market share is divided between them. Therefore, the two doll companies are known as "lifelong rivals".
.......
SpongeBob house company.
8 pm.
"Boss, the sales data is coming out!"
Hashimoto trots all the way to Zhuke and bows to him. Well, the custom of the little devil can't be changed for a while.
"What happened?" Zhuke asked.
"Among the 1.06 million pieces of Bates dolls, 940000 are sold today. Many dealers and stores with few goods have sold out, and the rest of the accessories are also sold out. Today, the overall sales volume is as high as US $24 million. The turnover of our Bates doll factory is US $10.22 million, and the profit is considerable. " Mr Hashimoto's face was full of smiles.
The sales volume of Bates doll factory is 10.22 million US dollars, which is undoubtedly a good start!
âyesï¼â
Zucker clenched his fist and said with a strong emotion, "hold on. 6.1 children's day in the United States, after all, is just a small festival, is the major toy manufacturers out of the promotion day. "
Can't be proud!
Today, the reason why the sales volume of Bates dolls surpasses that of Barbie dolls is not that Bates dolls win, but that of Zhuke's vigorous investment in publicity funds.
"I know, boss."
"On Christmas Eve last year, Mattel's Barbie dolls sold more than 4 million Barbie dolls in one day, accounting for nearly 50 million US dollars. We are still far behind. But I have confidence in the future of Betz doll ~! "
Mr Hashimoto is adamant.
He's confident, and of course Zucker is.
In the history of the original space-time, in the peak period, the annual sales of Bates reached more than $7 billion!
Where are we now?
It has to be said that thanks to the strength of Bates, Zhuke's wealth is bound to enter a period of rapid growth in the next few years.
"The third watch" is here.
The minister occasionally makes mistakes in common sense in his writing. A friend of the book reminds the minister. Thank you here.