July 16.
After 10 days of small-scale screening, "the witch Blair" and this day finally expanded the screening scale again.
1900 cinemas!
Yes, the number of cinemas has risen from 29 to 97, and now to 1900.
It has to be said that the strength of Wald pictures in North America is quite strong.
In the original time and space, artisan entertainment gave everything it had, used all kinds of skills, and gave a lot of benefits to the cinema line, so as to obtain the screening scale of 1100 cinemas; However, Wald pictures easily won 1900 cinemas in the summer season.
This is the gap of strength!
With the large-scale release of films, the publicity funds will naturally keep up.
After the first $5 million, Wald pictures again spent $14 million to promote the movie "the witch Blair".
"Without big investment, where can we get the high box office?"
Bill mcnick, the president of Wald pictures, as the former CEO of fox pictures, naturally knows this very well, and his operation is not too skillful.
"Mystery!"
"Fools, remember that" the witch Blair "is a movie with no star actor, no famous director, no wonderful special effects, and the production cost is only $60000. We must keep the audience's sense of mystery about the movie."
"Otherwise, we'll all be done!"
"Popular magazines, fashion weekly, Internet, keep our popularity, all move for me!"
For a moment, the whole Wald film industry fell into a tense and busy work.
The expansion of the release scale of "the witch Blair" is naturally blessed for the film audience.
"I got it!"
"I finally got the ticket!"
"It's said that it's a real case, a top secret file of the police station, and a DV video that scares people to death. I'd like to see how terrible it is."
San Francisco, Chicago, Los Angeles, New York, Atlanta, Salt Lake City, Seattle
In major cities and even small cities in the United States, there are many cinemas on this day. They buy tickets to enter cinemas just to see the horror of the witch Blair.
But
Many people curse their mothers on the spot after watching the movie!
"Shit!"
"What the hell is this shit?"
"Man, are you sure it's not April Fool's day? I don't feel any horror in the whole DV video. Some of them are just shaking dizzy lens. The picture quality is rough and the overall experience is not friendly at all. "
A lot of people feel cheated.
Even some people noticed: "this is not a top secret file at all. Maybe the production company is playing tricks on everyone and cheating consumers ~"
There are still a lot of smart people.
However, after the expansion of "the witch Blair", the box office results of that day were very spectacular!
27 million dollars!
Yes, the North American box office of the film was as high as $27 million, ranking first in the North American box office list on that day.
The films released at the same time, whether it's Warner's $50 million blockbuster "hurricane men" or universal's classic comedy "American Pie", all rank below "the witch Blair" at the box office.
Other films, but also in this time become cannon fodder!
There is no doubt that ward film's targeted viral and fraudulent marketing has achieved unprecedented success.
On July 17, the film received another $21 million;
On July 18, another $17 million was recorded;
......
As of July 22, after the expansion of the screening scale, the complete week of large-scale broadcast, plus the previous harvest, has made a total of 110 million U.S. dollars in North American box office.
In an instant, the whole country was in an uproar.
A lot of Hollywood film companies are so angry!
"Despicable Wald pictures!"
"What a shame
"What a dirty routine
Warner's Barry Meyer saw the plans of Zucker and Wald films, so other Hollywood film companies didn't notice at all?
Of course not!
There are so many people in Hollywood!
But Judith was not worried at all.
To put it bluntly, the major film companies in Hollywood, although they have many competitive relationships, are also a community of interests.
In this industry, the production company and distribution company, with a lot of resources and high amount of money, are naturally at the top of the whole industry chain and are the players of this capital game. Hollywood's top six are the top end players. They dominate actors, agents, directors, lighting engineers, photographers, editors, special effects engineers and many other groups.
We all depend on this business to eat!
The better the image of Hollywood's "Wei Guang Zheng", the better the development will be. Everyone will make money.
How dare you expose the hidden rules, tacit understanding and even scandals in the industry?
Pull a hair and move the whole body!
If you expose one company, you're talking to hundreds of film companies, big and small, in Hollywood.
Smashing rice bowls is absolutely tolerable!
In Hollywood in the 1990s, many actresses exposed the "red sofa" and "hidden rules", but did they make a big wave?
No,
Even in the 21st century, Harvey Weinstein and other top Hollywood producers were exposed, leading to their downfall. But look at the actors who participated in the exposure, how many of them could survive in Hollywood later?
How many are still flourishing?
ââTacit agreement to ban!
The game players of major Hollywood film companies are absolutely not allowed to expose the scandal to the outside of the industry. Anyone who dares to stab is the common enemy.
So far, no one dares to challenge this "rule"!
If you're the iron head, you're going to disappear from Hollywood~
Similar to the major film companies in the Great China Dynasty, which film company has suffered a scandal? If you look at the rest of the film companies, which one has fallen into the trap?
The film and television industry is both prosperous and disadvantageous!
So far, there are many people like Barry Meyer who have seen through the plan, but none of them has spoken or participated in the exposure.
As for the future is pushed to the stage "the witch Blair" creator, the proper scapegoat!
No one in Hollywood will sympathize with them!
Because everybody does it!
Sure enough
When the opposition voice on the Internet, the water army will soon be unable to suppress, Wald film once again routine wave.
[talented director, talented planner!]
[Blair the witch is a movie, a movie with a production cost of only $60000!]
Daniel Merrick and Eduardo Sanchez, two directors of "the witch Blair", were pushed to the stage by Wald pictures.
"Go, you two!"
Kevin Fitch took them to the WB network of Golden Dawn entertainment group.
"Blair the witch" was designed by you two, shot by you, and even collected information about witches and missing persons on the official website, which originated from your creativity. Now, the film has made more than 100 million US dollars in North America. You have made great contributions. Now it's time for you to enjoy cheers, flowers and honors! "
Kevin Fitch seduces the two rookie directors with agitating words.
The viral and fraudulent marketing of "the witch Blair" can't be concealed, so we must launch scapegoats to bear the audience's anger.
As soon as the TV program is broadcast, a round of publicity is added.
Tut tut ~!
Wald pictures is clean.
Well, clean Wald!
"Poor fellow, no one will sympathize with you." In the face of the two directors' thanks, Kevin Fitch immediately disdained it.
The second watch is on.
Thanks for "Xiao box 1" reward 500