Chapter 682

Upon hearing the man’s direct question, Lindsey abandoned any evasiveness.

She composed herself and asked, “Mr.

Walsh, I’ve heard that you plan to purchase Cherish.

Is that correct?”

Affirming her inquiry, the man responded, “Yes.

Is there an issue?”

Meeting his gaze evenly, Lindsey expressed her request.

“I’d like you to reconsider your decision.

”

A subtle shadow flickered in the man’s eyes.

“Give me a reason.

”

Maintaining her composure, Lindsey explained, “Cherish may be a small brand for the Vitality Group, but for my mother, Juanita, it represents a lifetime of dedication.

If Cherish is acquired, it severs any connection my mother has to it.

As her daughter, I wish to preserve the legacy of the brand she worked so hard to establish.

”

The man’s lips curled into a measured smile.

“I understand you’re Juanita’s daughter, but do you grasp the future implications for Cherish if we doesn’t proceed with the purchase?”

Observing the man’s composed demeanor, Lindsey deduced that perhaps he was willing to meet her out of consideration for her mother’s sake.

Despite running her own company, Lindsey only had hastily acquired some business knowledge at the last minute.

She refrained from flaunting her newfound expertise before a seasoned business leader.

In a soft tone, she expressed, “I would appreciate learning more about it.

”

Leaning against the back of the chair, the man gazed at Lindsey.

“Cherish rose above the competition due to your mother Juanita’s distinctive design style, entering the forefront of the Luxury market.

Consumers are drawn not just to the brand, but also to the renowned designer, Anti.

With Anti in the hospital, Cherish has lost its main support.

When a newly established brand loses its support, it spells disaster for the brand.

Furthermore, the business arena is akin to a battlefield.

Competitors have been awaiting the opportunity to exploit its weaknesses and destroy it swiftly.

Currently, Cherish is susceptible to easy destruction.

”

Lindsey gazed at the man, his words landing like a heavy blow upon her heart.

Following the man’s elucidation, Lindsey’s heart plummeted again as though she had fallen into an endless abyss.

Was there really no avenue for redemption?

Her mother’s tireless efforts-were they all destined to be in vain?

Observing Lindsey’s despondent expression, the man offered a faint smile and remarked, “In fact, the reason behind our acquisition of Cherish is to preserve its existence.

Within the LMH Group, there exist several Luxury brands, and Cherish, in its current state, poses a dilemma for them.

If we don’t step in, Cherish will face two possible outcomes.

First, it will merge with other LMH brands, ceasing to exist as Cherish.

The alternative will be selling Cherish to other companies at a meager price, allowing them to dissipate its remaining value.

”

Frowning, Lindsey looked up at the man before her.

She inquired, “Isn’t the Vitality Group also acquiring Cherish for its remaining brand value?”

The man sneered.

“Do you think Vitality Group concerns itself with such a negligible residual value?”

“Then why acquire Cherish? As you mentioned, Cherish has reached this dire state, with even the LMH Group unwilling to salvage it.

What, precisely, are you aiming for?” Lindsey peered into the man’s eyes, seeking answers in their depths.

The man cast a fleeting glance at the camera in the reception room and cleared his throat before offering Lindsey a kind smile.

“I admire Juanita and the legacy of Cherish she founded.

I firmly believe that Juanita will awaken one day.

When that moment arrives, it will mark a new beginning for Cherish.

A time when it will once again bask in glory.

”

Lindsey’s eyes widened involuntarily.

“Are you suggesting…”

The man nodded affirmatively.

“Following the acquisition of Cherish, I plan to invest substantially in securing top-tier designers from both domestic and international arenas.

Our goal is to exert every effort to maintain Cherish’s esteemed position in the realm of luxury brands.

Rest assured, Juanita will continue to hold her pivotal roles as the chief designer and general manager of Cherish.

Upon her awakening, I will seamlessly transfer the managerial reins of Cherish back to her without altering anything.

If you have any doubts, we can formalize our commitment through a signed agreement.

You are welcome to stipulate the conditions to your satisfaction.

”

Upon hearing his words, Lindsey was rendered speechless, her astonishment too profound for words.

The renowned Vitality Group had willingly taken on the challenges presented by Cherish, signifying their commitment to safeguarding the brand.

The implication was clear: Cherish was acquired not for exploitation but for protection.

Once Juanita regained consciousness, the plan was to return Cherish to her.