Chapter 767: 767: Urgent Upgrade

Mostly, they just copy and paste some generic New Year’s greetings and send them out in bulk.

This can be quite annoying.

Adrian Zhekova has always hated receiving these kinds of mass New Year’s texts.

He never replies to them.

Of course, if someone were to hand-write a New Year’s greeting, Adrian Zhekova would still find it bothersome and wouldn’t reply either.

As Adrian’s assistant, Sheldon Rowland is all too aware of this.

So, every year during the holiday season, Sheldon simply doesn’t bother sending Adrian any New Year’s messages.

Adrian doesn’t really care about it, anyway.

Today, Sheldon only called Adrian because of a work-related matter.

Source: novgo.co

Otherwise, during the holidays, Sheldon wouldn’t have contacted Adrian proactively.

On the call, as soon as Adrian picked up, he heard Sheldon say, “Mr. CEO, Happy New Year! Please give my regards to Mrs. CEO.”

“Happy New Year,” Adrian replied briefly.

Immediately, Sheldon got to the point: “Mr. CEO, the TV station contacted us at the last minute saying that the Spring Festival Special Program for the Pingla Competition will be moved to air tonight.”

“What’s going on?” Adrian frowned, “Hasn’t it been agreed that it will be on the fifth day of the month?”

Although both days fall during the holiday season, there’s still a significant difference in timing.

During the Spring Festival holiday, most people go out and have fun.

Many people take advantage of the seven-day break to go traveling.

Even if they don’t go traveling, the first few days of the holiday are usually spent gathering with friends and family.

Some play mahjong from morning till night.

Young people tend to stay up all night having fun.

Even if they don’t stay up all night, they still play until late at night.

So, the TV ratings during the first few days of the holiday are not actually that high.

However, things start to change from the fifth to the seventh day of the holiday.

By then, it’s the end of the holiday season.

Because people have to go back to work on the eighth day, whether they are going home for the holidays or traveling, everyone starts to return home to prepare for work after the holidays.

And young people who have spent the first few days having fun also need to rest for the last two or three days of the holiday.

As for those who play mahjong from morning till night.

Who can endure playing for four or five consecutive days, right?

Thus, everyone usually sets aside some time for themselves to rest and recharge during the late stage of the holiday season.

Wouldn’t that leave them more time to watch TV?

The Marketing Department of Pingla has drawn this well-reasoned conclusion after analyzing TV viewership statistics and conducting online surveys.

It wasn’t just a decision made on the whim of someone in charge.

Now, suddenly moving the broadcast to the third day of the holiday catches everyone off guard.

Moreover, there hasn’t even been any publicity for it yet.

“Originally, tonight was scheduled for the premiere of the TV drama ‘The Way Home’. However, the lead actor, James Davies, was involved in a scandal where he cheated on his wife with a young model, and someone reported him for evading taxes. Whether the tax evasion is true or not is still unclear, as it’s under investigation.”n/o/vel/b//in dot c//om

The outcome of the investigation is uncertain, too.

Even if the accusation is true, it depends on whether it can be suppressed or not.

However, the cheating scandal has been confirmed.

“This issue has been brewing for five days,” Sheldon explained. “If it had been exposed earlier, it wouldn’t have been much of a problem once the hype died down. However, it’s now at its peak, and it coincides with the holidays when netizens have a lot of free time.”

“Even though they’re going out and having fun, they still have a few minutes to spare to scroll through their Facebook feed and check out gossip. So, the issue with James Davies has just grown larger and larger,” said Sheldon.

“Now, James Davies is still the number one hot topic on Facebook, with a glaring red ‘Breaking’ tag after it.”

“Moreover, netizens have spontaneously called for a boycott of James Davies’ new drama. Although the evidence of tax evasion hasn’t been revealed yet, James Davies’ cheating scandal occurred when his wife was six months pregnant. He cheated on her while she was carrying their child.”

There are different levels of cheating scandals.

This kind of scumbag who cheats on his pregnant wife is probably the highest level of cheating.

It generates the most hostility.

“So, the netizens are all boycotting his drama, saying they won’t watch it even if it airs. With rival companies fanning the flames, the boycott of James Davies and ‘The Way Home’ has reached extreme levels,” Sheldon said.

“The TV station can’t afford to take such a risk. I heard they even consulted Olivia Davis for advice,” Sheldon added.

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