Chapter 769: 769: Holding the TV Station's Camera Steadily

“Yes.” Sheldon Rowland acknowledge and immediately get to work.

At the same time, he had Pingla’s publicity team start promoting without delay.

The sudden rescheduling of the program to air that night was an irreversible change.

The TV station had been polite to them and had generously compensated them out of respect for the Zhekova Family.

But after all, they could not really come to blows with the TV station.

The two parties still had many areas of cooperation, and ultimately, the TV station had official backing.

They couldn’t possibly burn bridges with the authorities.

Not just Adrian Zhekova, but all of The Big Eight families understood their boundaries.

Since the TV station had given face, he too needed to act within limits.

Source: novgo.co

Then, Adrian Zhekova contacted Olivia Davis, Charlotte York, and Zachary Hamilton.

All three of them worked in show business.

Olivia Davis, needless to say, was a public relations genius and an actor at the same time.

Charlotte York was a top-tier actor in her home country and well-known internationally too.

Zachary Hamilton was a director, who had so far only directed one film, “Dimension”, but it had caused a major box office boom with its debut.

It even cracked into the top three grossing films in domestic box office history.

This was quite a feat.

It was only Zachary Hamilton’s restraint that had stopped him.

If Zachary Hamilton had been a bit more shameless and extended the screening time of “Dimension”.

He could’ve slowly climbed the box office charts.

He could’ve even knocked off the second place.

But Zachary Hamilton didn’t do that.

He followed the standard release schedule, no more and no less.

Keeping things upscale, leaving audiences with a lasting impression, and building anticipation for his next work.

Regardless, Zachary Hamilton gained popularity with this film.

Emerging as a promising new director to look forward to.

At the beginning when he made “Dimension”, because it was a science fiction film, and difficult to make.

Furthermore, it was his maiden attempt at film-making, with no previous significant works to his name.

He had only made a short film for his graduation project.

But what could a short film prove?

Even if he was the Third Young Master Hamilton, the investors conducted risk assessment and wouldn’t recklessly invest just because of his background.

If the film underperformed, the ones at loss would be the investors.

The Hamilton Family wouldn’t compensate for their losses.

So, with no investors, Zachary Hamilton could only dip into his own pockets.

He emptied his savings; he almost had to sell his car.

It wasn’t until Zander Hamilton and Zane Hamilton discovered he had been secretly funding the movie himself.

Then the whole Hamilton Family pooled together a substantial amount of money to support Zachary Hamilton’s film project.

Upon hearing this, outsiders commented that the Hamilton Family’s indulgence in Zachary Hamilton was quite something.

Zachary Hamilton had zero experience, yet they dared to fund his film out of their own pockets.

The first film, and a science fiction film at that, was bound to have bumps and obstacles along the way.

Weren’t they essentially throwing money at him to let him gain experience?

Despite this, the Hamilton Family reassured Zachary Hamilton that he could continue filming at ease.

While they cautioned him to make sure money was spent where it was needed and not wasted unnecessarily,

if he did run out of funds, he could always ask for more from the family.n/ô/vel/b//in dot c//om

They would always have enough to support his film production.

All of this money, didn’t come from the Company’s funds.

It all came out of the Hamilton Family’s own pocket.

If they did suffer a loss, it would be a substantial one.

And these were just the initial investments.

This didn’t include the various promotion costs after the completion of the film and before its release.

The budget for promotions was no small number either.

No wonder outsiders claimed that the Hamilton Family really spoiled Zachary Hamilton.

Not just that, both Charlotte York and Olivia Davis agreed to act in Zachary Hamilton’s film for no remuneration.

Charlotte York was the led female role.

As for Olivia Davis, she had just given birth at the time and hadn’t been out of confinement for long, so she only took a supporting role.

But Olivia Davis had taken on the movie’s publicity work.

When you think about it, having show business’s first public relations genius promoting his movie,

it would still attract a few audiences even if the film didn’t do as well as expected after its release.

However, Zachary Hamilton did not let his family’s support go in vain.

He managed to deliver results.

Helping the Hamilton Family reap huge benefits.

Their investment came out of their own pockets, not channeled through Benjamin Hamilton’s accounts.

The profits made were solid and real, all theirs.

Apart from the box office revenue split with theatres.

All the remaining profit was genuinely profitable.

This significantly enriched each person’s small coffers in the Hamilton Family.

This made the investors who had initially refused to invest envious and regretful all at once.

However, there’s no point in regretting, once missed, it’s missed.

They missed an opportunity to make large returns and to gain fame.

They could only hope anxiously for Zachary Hamilton’s next film.

Though this film was successful, the next one might not necessarily be a success.

But given the Hamilton Family’s backing, Benjamin Hamilton’s connections and Olivia Davis’s involvement,

with the audience base and popularity established by this film and the anticipation for Zachary Hamilton’s future works,

it meant the next film, even if average, would have decent box office revenue on release.

At least they could break even.

So, everyone was waiting for it.

As such, Zachary Hamilton’s fame now rivals that of established directors like Caleb Jefferson and Geoffrey Harrison.

His guarantee for box-office hits might not inspire as much confidence in investors and netizens as Caleb Jefferson and Geoffrey Harrison did,

but he had already gained a fair share of fans.

Nowadays, a director’s reputation usually is less well-known than their works.

Many people may have heard of a film’s name but not know who directed it.

When only a director’s name is mentioned, netizens are generally clueless.

Aside from a few exceptionally well-known directors, it is generally hard for directors to gain fame.

For someone like Zachary Hamilton to be remembered at such a young age, is quite impressive.

With Olivia Davis, Charlotte York, and Zachary Hamilton hyping up the program for tonight, they also attract quite a lot of netizens.

The Old Madam now enjoys scrolling through short videos.

She even downloaded the TicToc app on her mobile phone.

She wouldn’t record and upload videos herself, but enjoyed scrolling through some entertaining ones.

Because she often searched for videos related to the Cooking Competition and Cindy Clarke,

and often mentioned them in conversations.

The app’s big data algorithm would recommend more short videos related to the Cooking Competition to the Old Madam.

In the afternoon, the Old Madam was the first one to come across the promo pushed out for the special program that evening.

“It’s Cindy!” The Old Madam, upon seeing Cindy Clarke’s face in the video, excitedly exclaimed.

“Where? Where? I want to see too.” The Old Master was anxious.

He too had the app on his phone but didn’t scroll through it as often as the Old Madam.

He often forgot to look at it.

Furthermore, it was all random content, you wouldn’t see the content you wanted just by opening the app.

Of course, if they found out the publisher’s ID and searched for it, they could see it too.

But there was no need for that hassle, the Old Madam directly downloaded it and sent it to their family chat group.

So, everybody could see it.

“Cindy managed to endure the TV station’s difficult segment.” Old Madam said with a smile.

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