Chapter 432

Chapter 432:

“What?!”

Josie finally sensed something was wrong. Despite the impressive sales, it was unusual for so many customers to return their products. Hearing Josie’s concern, Jada immediately began searching online for relevant information. There had to be something going on with this sudden spike in returns.

Before long, she discovered the source of the issue: the bloggers who had once passionately recommended their products were now facing a storm of backlash. Even some of her friends were being dragged into the criticism.

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It turned out that customers who had purchased both Migge Skincare and Natural Beauty products were making comparisons. Many found Natural Beauty’s offerings to be both cheaper and more effective. These customers didn’t hold back, sharing their honest opinions across the internet and influencing countless others in the process.

As with anything that went viral, public judgment followed swiftly. People who had once felt Migge Skincare was too flashy but didn’t dare speak up were now taking the opportunity to unleash their frustrations. With an open forum to vent, the criticisms poured in, and the once-muted anger only intensified.

“I knew it! When the whole internet was hyping up Migge Skincare, I had my doubts,” one user posted. “But I still gave in and bought their products. Honestly, they turned out to be just… okay. I mean, they smell nice, but Natural Beauty? Their products smell amazing!”

Another said, “I bought Natural Beauty products too. They’re affordable, and the scent? It’s heavenly! If they ever release a perfume with that fragrance, I’d buy it in a heartbeat!”

“In all fairness, Migge Skincare products aren’t bad,” a different commenter remarked, “but when you compare them to Natural Beauty products, they’re just… average.”

“Natural Beauty is a brand that cares about its customers, isn’t it? While other companies are busy maximizing their profits, Natural Beauty has been improving its quality without raising prices. Their formulas? Truly top-notch.”

“I don’t think Migge Skincare is worth the price anymore.”

“Our company distributed sets of Natural Beauty products to employees, and I absolutely love them! I used to buy skincare worth thousands of dollars, but now I stick to Natural Beauty, and it only costs around $500.”

“I’ve been using Migge Skincare products for so long, but they never worked as well as those bloggers claimed.”

Migge Skincare had once been the talk of the town, its promotions overwhelming, raising everyone’s expectations. But when customers finally received their products, they quickly realized they weren’t as remarkable as promised. Disappointment set in, and the flood of refund requests soon followed.

Jada’s brow furrowed as she scrolled through the posts, some of them discussing Josie’s public humiliation of Natural Beauty at their store. She let out a deep breath before turning to Josie, who had just hung up the phone. “Did you go to the Natural Beauty store?”

“Yes, I just wanted to check…” Josie replied, but as she caught sight of the tweets on Jada’s phone, a wave of guilt washed over her. “Jada, I didn’t mean for it to happen like that.”

“You’ve become too arrogant, Josie. It’s no wonder people find you annoying,” Jada said, her frustration evident. Their sales were plummeting, and the returns were piling up.

“I get it, Jada, but what do we do now? How about we do a live advertisement together? I’m sure people would love it if you made an appearance,” Josie said, feeling cornered.

“I will think about it.”

Later that day, Jada decided to have someone purchase a set of Natural Beauty products for her. She opened them in the car, and immediately, a refreshing fragrance filled the air.

The scent was from Susan’s perfume formula, but Jada hadn’t expected it to blend so beautifully with the skincare products. It was rare to find such a harmonious integration between fragrance and skincare.

There wasn’t a need for allergens when creating perfume, as it was only meant to be sprayed in the air. However, skincare products were applied directly to the face, where many fragrances could trigger allergic reactions. This meant the selection of suitable fragrances for skincare was often limited, resulting in scents that rarely matched the original perfume. It simply couldn’t be as good.

But Migge Skincare products were different. The fragrance was almost identical to the original perfume. Jada pondered the possibilities. Either Susan hadn’t included certain allergens, or she was exceptionally skilled at creating a fragrance without any allergy-inducing substances.

If it was the latter, it would be much harder to maintain such a wonderful scent. Jada’s mind raced with thoughts. It seemed she would need to put Plan B into action sooner than expected.

She returned to her office. She noticed a change in the atmosphere. The very people who once flocked to her were now avoiding her, as if she carried bad luck. Jada wasn’t surprised—she knew all too well how fickle people could be. With a cold sneer, she pulled out her phone and began messaging a reporter.

Just then, the director walked into the office, his face filled with concern. “Jada, many of our past collaborations were established because of you,” the director said. “But now, they’ve noticed the decline in Migge Skincare’s sales and are pulling out. Some are even considering breaking their contracts. Do you have any solution?”

Jada remained calm, her voice steady. “Don’t worry, the sales of Migge Skincare will bounce back within days.”

“This is your moment to shine, Jada. You need to seize this opportunity,” the director encouraged.

Despite Jada’s confidence, the situation worsened over the next two days. The sales of Migge Skincare plummeted, while Natural Beauty’s numbers skyrocketed. Customers who tried Natural Beauty’s products found not only an amazing fragrance but also impressive results. Naturally, the internet buzzed with glowing reviews, and the brand received spontaneous praise from countless influencers.

In stark contrast, Migge Skincare seemed to have been forgotten. No one was talking about it anymore. And on the rare occasions it was mentioned, the comments were drenched in mockery and regret. Customers who switched to Natural Beauty quickly realized that not only did the products smell better, but they also delivered superior results compared to Migge Skincare products. To top it off, Natural Beauty products were far more affordable. This left many former Migge customers feeling duped, as if they had been fooled by the brand’s hype.

Just as Natural Beauty was soaring in popularity, a shocking piece of news suddenly swept across the internet, stirring up a frenzy.

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